Our capabilities
3 Gaming Pillars has created and developed means to help publishers drive sales and awareness for their games worldwide, protecting the price and lengthening the lifespan of their games, increasing the overall revenue generated from the IP.
We work closely with you to help your games achieve their sales and awareness goals and work closely with you to ensure any activities are in keeping with your overall strategy.
Sales, Community & Awareness
Pre & launch awareness
Visibility across all major markets including China.
Wishlist building support, reaching into various channels to help obtain your target wishlist.
Access to high visibility awareness showcases.
Press and influencer relationships through merchandise and unique game/product stories.
Merchandise & Community
Setup community wikis and use these to drive traffic to your merch stores.
Creation, manufacturing, distribution and sales/retailing of merchandise.
Merchandise with a key 'Phygital'.
Complementary not cannibalistic sales channels
Gift cards - getting into over 200k retailers across Europe.
Keys sales combined with merch.
Product/service partnerships & unique promotions
High volume key buys
Secure management/distribution of keys & retailer management.
Price protection - We operate as an extension of your BD team and align with your price strategy.
Security
Secure platform to manage keys and track where they are sold.
Pre-agreed retail partners and promotions.
Controlled & managed growth of sales in China
China is now 25-35% of all sales of games, so it is a market that should not be ignored!
However, unfavourable royalty rates and mismanagement of keys are upsetting Steam & publishers.
3 Gaming Pillars manages, distribution & provides local marketing through trusted partners. Keys in China are all paid for up front against a USD/EUR/GBP price.
We protect your bottom line and manage the flow of keys without missing out on this key growth market.
Usa
(50%)
Rest of
the World
(20%)
China
(30%)
.png)
Games distribution & unique, non-cannibalistic channels
Gift cards - a secure and unique proposition giving added visibility and getting PC games into over 200k retailers to buyers who may not otherwise buy your games.
3 Gaming Pillars gets games into MORE retailers by bundling keys with merchandise. A lot of buyers do not recognise games, but they DO recognise a toy.
High volume key buys. We work with an online retail network, connected through a secure ‘vault’. Wherever possible, 3GP pushes for up front key buys over consignment. Managing the flow of keys and the retailer relationship to keep you operationally light.
We align our strategy to ensure your income targets are hit. Sometimes this is mass market saturation, sometimes this is one off targeted marketing campaigns.
Community wikis are an important touchpoint, they can provide you with key community data and provide great traffic to store fronts. We can introduce you to wiki platforms and, manage this relationship.
Leverage your wiki channel to drive traffic to your merchandise store.
Use your community wiki data to determine priority regions for merchandise.
We work with you to create, manufacture, distribute, sell and market your consumer products and get them in to retailers; with games.
.png)
Community & Merchandise
Want to learn more?
Sign up for news
Stay up to date with all the latest news and insights from 3 Gaming Pillars